I recently finished Nora Young’s book - which I highly recommend as a not-stuffy intro to issues around data-mining etc - wherein she suggests that one day consumers will consider the use of our data by commercial enterprises the same way some of us consider the environmental impact of the things we buy, support and consume.
I recently re-acquainted myself with the ethics of is.gd, as I sought to shorten a link. I’m not suggesting is.gd is for everybody, but I wonder how many of us do these small actions now, and what would it take to encourage more of us to do it more frequently?